Post by account_disabled on Jan 8, 2024 4:56:54 GMT
Acontact is in their customer journey youre more likely to move them to the next stage in the sales funnel. For newly acquired leads who are still in the phase of discovering your brand you need to build trust before directly promoting your offer. You can do this through highvalue educational content that showcases your expertise. As contacts show signs of interest by interacting with your content add more productfocused information such as case studies. If engagement continues youre ready to push them towards conversion for example with a demo or free trial offer.
Email by Avocode targeting warm leads Source . Segment contacts based Country Email List on email or website activity Send segmented campaigns based on the level of website or email engagement. At one end of the scale are committed clients with a high level of usage. To keep them loyal find ways to reward them like offering access to new features or invites to exclusive events. On the other hand inactive users might need extra support such as educational content on how to use your product. Email by Squarespace offering support to increase product engagement Source . Tailor emails based on devices If your campaign reporting tells you what device subscribers are opening your emails on you can use this data to improve their experience.
To do so divide your audience into those that favor mobile and those that tend to use desktop. Then send them different email designs optimized for their preferred device. For example you could make the following adjustments for mobile users A shorter subject line Less text Buttons rather than text hyperlinks Single rather than multicolumn layouts For more info check out our article on email design best practices. . When targeting new leads make your email segments even more precise by taking into account how they discovered your brand. With this information you can continue to feed them content thats most likely to keep them engaged. If youre using lead magnets.
Email by Avocode targeting warm leads Source . Segment contacts based Country Email List on email or website activity Send segmented campaigns based on the level of website or email engagement. At one end of the scale are committed clients with a high level of usage. To keep them loyal find ways to reward them like offering access to new features or invites to exclusive events. On the other hand inactive users might need extra support such as educational content on how to use your product. Email by Squarespace offering support to increase product engagement Source . Tailor emails based on devices If your campaign reporting tells you what device subscribers are opening your emails on you can use this data to improve their experience.
To do so divide your audience into those that favor mobile and those that tend to use desktop. Then send them different email designs optimized for their preferred device. For example you could make the following adjustments for mobile users A shorter subject line Less text Buttons rather than text hyperlinks Single rather than multicolumn layouts For more info check out our article on email design best practices. . When targeting new leads make your email segments even more precise by taking into account how they discovered your brand. With this information you can continue to feed them content thats most likely to keep them engaged. If youre using lead magnets.